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paris fashion week

“Printemps Loves NY” Collaboration


Printemps, a department store in France, teamed up with Mr Brainwash for Paris Fashion Week.

Printemps was designed by architects Jules and Paul Sedille in 1865 and is noted for its historic significance in the city.

New York-themed large scale works from Mr Brainwash and other artists who have contributed to the installation adorned Printemps’ window display, works that portrayed the cliches of American lifestyle and celebrated beloved American designers.


Mr Brainwash even installed a 20-ft high statue of King Kong, made out of rubber tires, to greet customers as they made their way into the store’s entrance.

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