Collaboration
New York
New York City, September 2026 — During Climate Week NYC, Mr Brainwash joined Le Good Society to present an original animation in Times Square, bringing his message LOVE IS THE ANSWER to the heart of New York City.
Displayed throughout Climate Week, the animation featured Mr B, a hand-drawn character created by Mr Brainwash, moving through a world of color, energy, and familiar elements from the artist’s visual language.
Presented across the screens of one of the world’s busiest public spaces, the work transformed the scale and movement of Times Square into a moment centered on love, hope, and our shared responsibility for the planet.
For Mr Brainwash, the message connects naturally to ideas that have appeared throughout his work for years, from Life Is Beautiful and Never Give Up to Follow Your Dreams and Love Is the Answer.
“The Earth is our home. We all share it, and we all have a responsibility to take care of it. Art can make you stop for a second, look around and feel something. In the middle of Times Square, I wanted to send the simplest message I know: Love Is the Answer. If we love this world, we protect it. If we love each other, we protect each other. That’s where change begins.”
— Mr Brainwash
The collaboration with Le Good Society brought art into the public space during Climate Week NYC, using creativity as a way to encourage reflection on our relationship with each other and the world around us.
New York is Beautiful.
























































