Keep A Child Alive is a non-profit organization co-founded by Alicia Keys that strives to eradicate HIV/AIDS in children and families. Each year, Keep A Child Alive hosts a charity event to raise funding for their mission; Mr Brainwash has contributed a print to be auctioned at the event, its proceeds from the winning auction bid were donated to the organization.
Mr Brainwash had also contributed an artwork for auction for Keep A Child Alive charity event in 2010 as well.
Printemps, a department store in France, teamed up with Mr Brainwash for Paris Fashion Week.
Printemps was designed by architects Jules and Paul Sedille in 1865 and is noted for its historic significance in the city.
New York-themed large scale works from Mr Brainwash and other artists who have contributed to the installation adorned Printemps’ window display, works that portrayed the cliches of American lifestyle and celebrated beloved American designers.
Mr Brainwash even installed a 20-ft high statue of King Kong, made out of rubber tires, to greet customers as they made their way into the store’s entrance.