Mr Brainwash was among the 100 internationally known artists that were invited by The Brain Project, a program by the Baycrest Foundation in Toronto, to customize their own brain sculpture as a way to raise awareness, support and research into aging and brain health.
Artists of various art backgrounds – fashion, architecture, photography, painting, performance, were invited to design their own brain sculpture to be displayed in different venues across Toronto.
The public was invited to vote for their favorite designs and the sculptures were sold at an auction with the proceeds going to Baycrest Health Sciences for funding.
Mr Brainwash was also interviewed by The Brain Project’s global ambassador, Sarah Rafferty, for the event.
Mr Brainwash continued to bring his art all over the world, making his Canadian debut at the Toronto International Film Festival in 2011.
Mr Brainwash’s installations were placed all over the city. They included his signature eight-foot tall spray can sculptures, each one a different film genre, and life-size Canadian Mounties cutouts, armed with boom mics and cameras.
Everywhere Mr Brainwash went, he was able to create a pop art conversation with the city for which he created.
Mr Brainwash also contributed a print of Grace Kelly for the film festival’s exhibition “Movie Star to Princess” in honor of the late film actress.
The former CBS Columbia Square studios in Hollywood opened its doors for the first time on June 18th, 2008, the doors having been closed since 2007. Promising a show like no one has ever seen, Mr Brainwash appropriately chose the city’s first film studio (then called Nestor Film Company) as the location for his debut into the art world.
Mr Brainwash transformed this once-pristine news and radio network to a gallery space that held a variety of mediums, from sculptures to installations, paintings and prints, all in his grandiose style.
Though he fell off a ladder while preparing for “Life is Beautiful,” a broken leg wasn’t enough to stop Mr Brainwash from the biggest art opening in Los Angeles.
Crowds were lined up for hours and around the block, with eager art-seekers even rushing through the gates past security in order to take a peek at MBW’s work.