“Life Is Beautiful: Icons” NY Solo Exhibit

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In 2010, Mr Brainwash invaded the Meatpacking District with “Life is Beautiful: Icons”, his first New York solo show.

This show was bigger than ever, covering a 15,000 square foot, multi-story warehouse.

The downstairs displayed Mr Brainwash’s evocative portraits of music legends, constructed from bits of broken records. The exhibit also featured a 10-foot tall boom box and a life-size NYC taxicab in Matchbox toy car packaging. Icons was so popular that it was extended for three months, reopened as “Life is Beautiful: Icons Remixed”, with new installations, and extended for an additional three months.

Mr Brainwash had now shown both coasts the force of his solo exhibitions. Prestigious auction houses and collectors, including Christie’s and Phillips de Pury, took notice by offering his work in high-profile auctions.

The art show space was also used to host an exclusive party during New York Fashion Week for Gwen Stefani’s fashion line, L.A.M.B.

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Madonna’s “Celebration” Album Cover

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Madonna, being highly attuned to the growing trends in art and contemporary culture, assigned the task of creating the cover art for her third greatest hits album, “Celebration”, to Mr Brainwash.

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As a nod to New York’s graffiti culture, since at a point in time Madonna was an active witness of, because of her relationship with Jean-Michel Basquiat while she was working on her eponymous debut album and origins, the collaborative likeness of Queen Madge were found wheat-pasted on walls of the Meatpacking District in Manhattan.

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In addition to the album cover, Mr Brainwash produced works for the cover of the “Celebration” DVD cover for the video collection as well as the jacket for its vinyl release.

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Mr Brainwash’s likeness of Madonna was also in full view of Times Square.

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